Advanced Capability

Email Marketing

Email marketing that respects consent, attribution, and tenant boundaries.

Connect the platform to your preferred email marketing tools to run onboarding sequences, reactivation campaigns, specialist recruitment, and organization adoption - without building a separate data pipeline from scratch.

Advanced capability screenshot

How it works

A streamlined process designed for efficiency and control

1

Integrate with your preferred email marketing providers using native or API connections

2

Configure event-driven triggers based on real platform lifecycle events

3

Sync only what's allowed by consent state and privacy policies

4

Build segments for customers, specialists, organizations, and affiliates

5

Monitor deliverability and compliance across all tenants and brands

Core capabilities

Enterprise-grade features for complex operational needs

Native Integrations

Connect with popular email marketing providers like Mailchimp, SendGrid Marketing Campaigns, and more out of the box.

API & Webhook Connectors

Flexible integration patterns for custom stacks using API endpoints and webhook-based event delivery.

Tenant-Aware Connections

Configure separate connections per brand or tenant so lists, credentials, and sending domains stay isolated.

Lifecycle Events

Trigger campaigns on account creation, onboarding completion, first booking, first session, and churn risk markers.

Relationship Events

Track matched to specialist, message started, session attended, and other relationship milestones for nurture campaigns.

Commercial Events

Sync paid plan started, invoice paid, commission earned, and other transaction signals for revenue-focused sequences.

Portal-Specific Segments

Create distinct segments for customers, specialists, org admins, and affiliates with appropriate targeting rules.

Preference Management

Support subscription categories (marketing vs operational) with granular preference centers for each user type.

Double Opt-In Patterns

Configure double opt-in flows where required by regulation, with consent capture linked to what gets synced.

Unsubscribe Propagation

Respect global and category-level unsubscribes across all connected providers and campaigns.

Domain Alignment

Configure sender domains per brand/tenant for improved deliverability and brand trust signals.

Template Governance

Maintain brand-safe templates with localization readiness and approval workflows for consistent messaging.

Rate Limits & Throttling

Protect deliverability with configurable rate limits that respect email provider constraints and avoid reputation damage.

Audit-Friendly Logs

Track what was triggered and sent without exposing private content, supporting compliance and troubleshooting.

Built for scale and precision

Our advanced capabilities are designed for organizations that need granular control, sophisticated workflows, and enterprise-grade reliability.

Connect your preferred email marketing provider
Event-driven lifecycle campaigns
Privacy-aware syncing based on consent
Tenant-aware multi-brand configurations
Dashboard view

Use cases

See how different organizations leverage this capability

Marketing

Customer Onboarding

Educate new customers with automated sequences covering how to book, prepare for sessions, and get the most from the platform.

Specialist Growth

Specialist Activation

Drive specialists to complete their profile, get verified, and accept their first bookings with targeted nudge campaigns.

Customer Success

Organization Adoption

Help org admins invite their teams, configure policies, and reach full platform adoption with progressive onboarding emails.

Lifecycle Marketing

Reactivation Campaigns

Win back dormant users with personalized reactivation sequences based on their last activity and relationship history.

Platform Operators

Multi-Brand Marketing

Run separate campaigns per tenant with isolated lists, branding, and sender domains while managing centrally.

Legal & Compliance

Compliance-First Campaigns

Execute GDPR and consent-compliant marketing with double opt-in, preference management, and auditable consent records.

Why choose this capability

Connect your preferred email marketing provider
Event-driven lifecycle campaigns
Privacy-aware syncing based on consent
Tenant-aware multi-brand configurations
Portal-specific audience segmentation
Preference and subscription management
Double opt-in where required
Consent capture linked to sync rules
Unsubscribe propagation across providers
Sender domain alignment per tenant
Template governance and localization
Rate limits and throttling protection

Ready for lifecycle marketing that stays compliant?

Talk to us about integrating your email provider(s) with tenant-aware segmentation, event-driven triggers, and consent controls.