Launch a patient marketplace that converts
Turn "looking" into booked sessions - across multiple brands, regions, and partner portals. Run a patient-facing virtual care marketplace on a telemedicine platform, with independent specialists, clinics, or a platform-employed network - all unified through dedicated portals.
Multi-specialist supply
Independent, clinics, or in-house
Multi-portal demand
Brands, regions, partners
Configurable models
Pricing, scheduling, rules
Challenges addressed
Problems we solve
Common marketplace challenges and how our platform addresses them.
"We want a marketplace - but our business model isn't one-size-fits-all."
Run different configurations per portal: direct booking, assisted scheduling, or platform allocation, without rebuilding the product.
"Specialist supply is fragmented."
Support independent specialists and clinics, while also allowing platform-managed (hired) specialists where that fits your strategy.
"Scheduling is the bottleneck."
Make availability visible when appropriate, enable availability requests when calendars are full, and support proposals/invitations when scheduling needs coordination.
"Trust is hard to earn online."
Add the trust primitives that matter in healthcare-adjacent services: clear status, notifications, consent flows, and (where enabled) reviews.
"We need multiple websites: regional, vertical, partner-branded, and employer portals."
Create multiple patient-facing entry points with consistent workflows and centralized operations.
Patient journey
How it works
From discovery to follow-up, a seamless flow that converts visitors into booked sessions and repeat care.
Discover
The digital front door
Patients enter via a patient portal (brand/region/partner). Browse a specialist directory with sorting by availability, price, and reviews. View specialist profiles with expertise and pricing, or start with onboarding to capture key needs before choosing.
Book or Request
Flexible scheduling models
Choose the scheduling model per portal: direct booking from published availability, assisted scheduling via availability requests when slots can't be found, or platform allocation for speed-to-care experiences.
Session
Chat + video delivery
After booking or allocation, patients and specialists communicate in a secure 1:1 conversation with system updates for booking, payment, and consent events. Launch secure video visits from the workflow with screen sharing and background blur support.
Follow-up
Continuity over one-offs
Support ongoing relationships with appointments history, status visibility, notifications and reminders, optional feedback/reviews flow, and transactions visibility with confirmations.
Business models
Marketplace configurations
Combine supply-side, demand-side, and pricing models to match your strategy.
Supply-Side Models (Specialists)
Independent Specialists
Specialists manage their profile, availability, proposals, and patient communications directly.
Clinics & Specialist Teams
Organizations oversee specialists and bookings through an Organization Portal with permission-aware controls.
Platform-Employed Specialists
Operate a managed network with platform-defined rules and centralized oversight.
Hybrid Models
The same specialist can appear across multiple portals with different configurations (e.g., self-serve on one brand, allocation-based on another).
Demand-Side Models (Patient Portals)
Single Marketplace Brand
One national marketplace with one default configuration for a unified patient experience.
Multi-Brand / Multi-Region
Multiple patient-facing websites, each with its own language, onboarding, pricing rules, and featured specialists.
Partner-Branded Portals
Create portals tailored to partner propositions while reusing the same operational backbone.
Organization Portals
Add patient portals tied to organizations (e.g., employer-sponsored access) with their own visibility rules.
Pricing Models
Flat Across Portal
Consistent pricing model for a given brand or region.
Specialist-Controlled
Specialists set their own rates for initial booking and ongoing relationships.
Promotional Acquisition
First session free or discounted to lower barriers to entry.
Voucher & Discount-Based
Useful for partnerships and affiliate-driven growth strategies.
Platform capabilities
What the marketplace is built on
Core pillars that power every direct-to-consumer (D2C) marketplace configuration.
Discovery & Matching
Specialist directory, sorting, and optional allocation for the right fit.
Booking & Availability
Public availability, invitations/proposals, and automated reminders.
Consents & Compliance
Consent flows required to start sessions, with status tracking.
Multi-Brand + Localization
Multiple portals/domains with configurable language defaults.
How each side operates
Primary portals
Dedicated interfaces for patients, specialists, and organizations - each optimized for their workflows.
Patient Portal
The patient-facing marketplace experience: onboarding → discover/match → schedule → pay → communicate → session.
- Browse specialists or get matched
- Book sessions directly or via requests
- Secure messaging with specialists
- Video session access
- Payment and transaction history
Specialist Portal
The operational workspace for specialists to manage their practice and engage with patients.
- Manage profile and marketplace presence
- Control availability and bookings
- Handle requests and propose times
- Chat and video session delivery
- Transaction and reporting access
Organization Portal
For clinics, networks, and employer-style programs that need oversight across specialists and patients.
- View bookings and patient status
- Manage specialists and teams
- Monitor consent and compliance
- Track transactions (permission-aware)
- Multi-site/brand administration
FAQs
Frequently asked questions
Yes. You can operate multiple patient-facing portals (brands/regions/partners) and connect organization-specific portals, each with its own configuration and specialist set.
No. Specialists can be independent, employed by the platform, part of clinics/organizations, or any combination. The platform supports all supply models.
Yes. Portals can be configured for specialist listing (patients choose) or platform allocation, and can also support assisted scheduling via availability requests and proposals.
Use availability requests and specialist proposals (time-limited where configured), plus automated notifications and reminders to keep both sides aligned.
Yes. Pricing can be portal-defined, specialist-defined, promotional for acquisition, or voucher-driven depending on the business model you need.
Ready to launch your online care marketplace?
Let's map your desired configuration - listing vs allocation, pricing rules, portals, and governance - into a launch-ready setup.